Walmart says prices are coming down — except in one key area (2024)

  • Walmart said inflation was flat in its latest quarter, and revenue growth came from selling more items and drawing more visits to its stores and website, rather than higher prices.
  • Yet prices have remained high in some parts of the store, such as dry groceries and processed foods.
  • Prices at consumer brands, including Walmart, have faced more scrutiny from both consumers and politicians.

Prices of many groceries and other items have fallen at Walmart, according to CEO Doug McMillon.

Yet the leader of the nation's largest retailer said Thursday that inflation "has been more stubborn" in one particular part of the store: The aisles that carry dry groceries and processed foods. Those include items like carbonated soft drinks.

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On a call after the discounter posted fiscal second-quarter earnings, he said Walmart has pressured suppliers that stock its shelves to cut prices. But he called on those companies to do more.

"We have less upward pressure, but there are some that are still talking about cost increases, and we're fighting back on that aggressively because we think prices need to come down," he said.

Walmart's overall inflation was flat for the quarter, and revenue growth came from selling more units, not charging higher prices, Chief Financial Officer John David Rainey told CNBC. But price dynamics weren't consistent across products: prices continued to go up for dairy, eggs, sugar and meat, and leveled off or dropped for items including pet food, apples, potatoes, strawberries, sporting goods, and lawn and garden items.

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Walmart's quarterly results sparked a rally in other retail stocks, including Target, Best Buy and Macy's on Thursday. Both the big-box discounter's results and better-than-expected retail sales numbers defied concerns of a consumer slowdown.

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Walmart beat on the top and bottom line and raised its forecast to reflect a stronger first half of the year. Rainey told CNBC consumers have continued to be "choiceful, discerning [and] value-seeking," but the company's leaders "don't see any additional fraying of consumer health."

All consumer brands, including Walmart, have been under more scrutiny from shoppers and even politicians as frustration with pricier goods persists — and McMillon's comments about Walmart's suppliers underscore how much pressure grocers have faced. Walmart drew criticism on TikTok for rolling out electronic price labels for store shelves, with some users contending the company will use the technology to hike prices when demand spikes. (Walmart, for its part, has said it has no plans to change its approach to pricing and added the new price tags to save store workers' time.)

Many brands have taken pains to emphasize value or roll out new deals, particularly as consumers get more selective about where they spend their dollars.

McDonald's, for example, launched a $5 value meal in late June and decided to extend the offer in most markets. Target in late May said it would cut prices on about 5,000 frequently shopped items throughout the summer, such as peanut butter, milk and meat.

Walmart is also touting discounts. The retailer said it had 7,200 "rollbacks," its term for short-term deals, across categories in the quarter that ended July 31. That number included a 35% year-over-year increase in the number of rollbacks for food.

While Walmart's profits are growing faster than sales, McMillon said that's because of growth outside of retail in higher-margin businesses like advertising — not higher prices on goods.

"We're not raising prices. We're lowering prices," McMillon said. "We don't want product margins to go up. When we talk about margin improvement in our company, it's business mix."

Walmart says prices are coming down — except in one key area (2024)

FAQs

Walmart says prices are coming down — except in one key area? ›

Prices of many groceries and other items have fallen at Walmart , according to CEO Doug McMillon. Yet the leader of the nation's largest retailer said Thursday that inflation "has been more stubborn" in one particular part of the store: The aisles that carry dry groceries and processed foods.

Why are Walmart prices different at different locations? ›

Why is there a price difference between Walmart stores? Prices may vary from store to store because each store is required to manage its own inventory. Therefore, a manager may lower a price to clear out an overstock item, to reward customers with an in-store sale, or to compete with local merchants.

What is Walmart's secret of everyday low prices? ›

Direct sourcing: Walmart's EDLP strategy is built on direct sourcing. It allows them to bypass traditional middlemen and negotiate lower prices from manufacturers. This can help keep prices low for both sellers and consumers.

Will Walmart adjust price if price drops? ›

Because Walmart tries to offer the best possible price every day, it does not offer any price matching for items sold via Walmart.com. Those hoping for a Walmart online price match for competitor prices or purchases that have since dropped in price are out of luck.

Does Walmart have the same prices nationwide? ›

Do the prices at Walmart vary by region? They not only vary by region, they vary by individual stores. They have a sophisticated system that determines price. They use information such as, the income of a certain area, what kind of items sold, and a host of other things.

Who am I hurting by shopping at Walmart time? ›

In an era of runaway inflation, who doesn't want the lowest prices they can get? But during the pandemic, it meant consumers living in lower-income areas far from big box stores weren't able to get the groceries they needed. And the rise of Walmart contributes to the demise of those independent stores, the grocers say.

What is a secret shopper at Walmart? ›

Mystery shopping, sometimes referred to as secret shopping, is where an individual is hired to “act” like a customer, and evaluate services at a business.

What is the 1 seller at Walmart? ›

Bananas are regularly Walmart's best-selling item.

Overall, the company sells over 1.5 billion pounds of bananas each year, making it one of the largest banana vendors in the world. Others among the company's top ten best selling include: Toilet Paper (330 million rolls each week) Slow Cookers.

What is the Walmart pricing scandal? ›

The country's largest retailer must face a class-action lawsuit alleging that it deceives customers by charging higher prices at the checkout counter than it advertises, according to a court order issued by an appeals court in Chicago on July 3.

How do I get a price drop alert from Walmart? ›

Sign up with Visualping to monitor any Walmart product page and get notified of price drops and deals you can't miss.
  1. STEP 1: Enter the URL you want to monitor.
  2. STEP 2: Enter your email address. Start monitoring (it's free)
Oct 9, 2023

Does Sam's price match Walmart? ›

A product's cost fluctuations may vary from day-to-day depending on business or economic conditions and the item itself. Sam's Club does not price match competitors.

Does Walmart have the same prices in-store as online? ›

For a large quantity of Walmart inventory, you're going to get the same price online that you would find in-store — particularly for big-ticket items like TVs or white goods. But as we've already mentioned, you might find relatively big price differences on a lot of small items. These tend to cost more on Walmart.com.

Does Walmart price match other stores? ›

Walmart's price match policy has evolved over the years, and specifics can vary by location and are subject to change. Generally speaking, Walmart will price match items found on its own website or in a specific list of online competitors, which can include major retailers like Amazon, Best Buy, and Target.

What is dynamic pricing at Walmart? ›

Digital price tags are one of the ways that retailers are experimenting with what is more largely known as dynamic pricing. If a retailer gets a signal that sales are slowing down, or that the store is getting crowded, either way they can move prices up and down pretty much instantaneously.

How does Walmart set their prices? ›

Walmart uses EDLP (Everyday Low Price), Market-oriented, and Fixed-rate pricing strategies, among which the EDLP is their core pricing ideology.

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